Customs and international trade law attorney Louis Shoichet has joined Sandler, Travis & Rosenberg, P.A.’s New York office as part of an already formidable team focused on customs and trade representation and litigation. 

Mr. Shoichet has 40 years of experience guiding multinational firms in the appraisement, classification and North American distribution issues affecting merchandise of all kinds, including apparel, fashion accessories, watches, luggage, handbags, footwear, and automotive and industrial products. He regularly represents clients in customs civil and criminal investigations and intellectual property rights infringement proceedings. His work has included lecturing on Food and Drug Administration regulations arising from the Bioterrorism Act of 2002, assisting importers with FDA registrations for overseas facilities, and participating in Fish and Wildlife Service licensure hearings. Mr. Shoichet served as a staff attorney at U.S. Customs headquarters before entering private practice.

“ST&R is extremely pleased to welcome Lou to our New York office,” said firm Managing Partner Tom Travis. “ST&R has consistently been able to attract the best, brightest and most respected attorneys to join our firm and Lou is no exception. He brings not only decades of experience, but also a stellar reputation for successfully helping businesses make sense of an increasingly complex global trade environment.”

Mr. Shoichet holds a law degree from Hofstra University and is admitted to practice before the Court of International Trade and the Court of Appeals for the Federal Circuit. He is a member of the New York County Lawyers Association, for which he co-developed a seminar program on cross-border compliance in international trade; the New York State Bar Association; and the Customs and International Trade Bar Association, where he served as a member of the Continuing Legal Education and Professional Responsibility Committee.

Since 1977, Sandler, Travis & Rosenberg, P.A. (ST&R) has set the standard for providing comprehensive and effective international trade-related legal and consulting services to clients across the globe. ST&R and its related Global Trade Compliance Management company STTAS comprise the largest customs and international trade services provider in the world. Operating throughout North America, South America, Asia, the Middle East and Europe, together the firms’ 950 trade professionals assist companies of all sizes in complying with the laws, rules and regulations affecting the importation and exportation of merchandise. 

Visit ST&R’s website at Learn more about STTAS at


Louis S. Shoichet
Of Counsel

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