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Intellectual property can be a significant component of the value of your goods, so utilizing it effectively and protecting it against potential infringement by competitors are vital. Identifying your IP assets, registering your IP with the relevant federal agencies, and recording your IP with U.S. Customs and Border Protection are good first steps. Distribution and licensing agreements can expand your brand and add value to your portfolio, and effective monitoring of your IP internationally can help protect that value by safeguarding against infringement. If violations are found, rights holders can file suit in court or pursue claims at the International Trade Commission, which can offer faster resolution as well as remedies such as excluding infringing goods from entry into the U.S.

On the other side, importers of branded goods need to secure proper authorization from rights holders and take measures to protect against counterfeit or pirated goods.

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