The Federal Trade Commission will host a workshop May 23 in Washington, D.C., to examine “recyclable” adverting claims as part of its recently announced review of the Guides for the Use of Environmental Marketing Claims (commonly known as the Green Guides). Comments related to the issues to be discussed at the workshop may be submitted through June 13.
The half-day event will cover such topics as the current state of recycling practices and recycling-related advertising in the U.S., consumer perception of current and emerging recycling-related claims, and the need for any updates or other changes to the Green Guides related to recycling claims. The event likely will include panels on these subjects and a more detailed agenda will be published in the coming months.
The Green Guides, which were last revised in 2012, provide guidance on environmental marketing claims, including how consumers are likely to interpret particular claims and how marketers can substantiate these claims to avoid deceiving consumers. The FTC is currently reviewing the guides to determine whether any updates are necessary.
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