E-Commerce Assistance Program to be Expanded to Six New Markets
The Department of Commerce has announced plans to double the number of global markets served by its Digital Attaché program. This program was introduced as a pilot project earlier this year and currently covers the Association of Southeast Asian Nations, Brazil, China, the European Union, India, and Japan. DOC will add another six markets but has not yet determined where and when.
Digital attachés are located in U.S. embassies to help U.S. firms increase exports through global e-commerce channels and navigate digital policy and regulatory issues in foreign markets. DOC notes that governments around the world are increasingly pursuing protectionist policies, such as data localization requirements, that could restrict the free flow of information on the Internet and present significant risks to the competitiveness of U.S. firms globally. Digital attachés work with U.S. companies and officials in foreign markets to overcome these barriers.