The International Trade Administration has announced that applications for assistance from its International Buyer Program and its International Buyer Program Select services for trade events taking place in the second and third quarters of 2019 must be received by Oct. 5. The ITA notes that it is accepting applications for only this time period because an IBP review that may result in new ITA products and services for trade shows may not be completed in time for such products and services to be provided for shows that occur during this time.
The purpose of the IBP is to bring international buyers together with U.S. firms in industries with high export potential at leading U.S. trade shows. These shows receive assistance such as global promotion in foreign markets, export counseling to exhibitors, recruiting potential buyers to attend events, matchmaking services at the trade show, and physical staff assistance at events.
The main difference between IBP and IBP Select is that the former offers worldwide promotion while the latter focuses on promotion and recruitment in up to five international markets. Specifically, through IBP Select the ITA selects domestic trade shows that will receive assistance in the form of targeted promotion and recruitment in up to five foreign markets, export counseling to exhibitors, and export counseling and matchmaking services at the trade show.
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