Sandler, Travis & Rosenberg, P.A., the law firm that litigated the seminal case establishing the First Sale Rule under U.S. law, announced the launch of its First Sale Portal 2.0, a next generation first sale duty savings management tool.

With the launch of the First Sale Portal 2.0, ST&R adds even more value to its First Sale offerings, allowing clients a level of transparency and accountability needed to meet the demands they face in the global marketplace.

“With the ST&R First Sale Portal 2.0, our clients have real-time access to and oversight of each of the tasks-in-progress, due dates, and timelines that comprise their first sale duty savings program,” explains Managing Partner Tom Travis. “The portal is much more than a time-saving software solution,” he adds. “It is a value-added tool that gives our clients unmatched visibility into the details of the process that produces such great results.”

Along with its real-time client oversight capabilities, ST&R’s First Sale Portal 2.0 is also a vendor-friendly tool, allowing factory personnel to quickly and securely upload cumbersome documentation and communicate directly with ST&R professionals, many of whom are Asia-based and fluent in Mandarin, Cantonese and Taiwanese.

“With the First Sale Portal 2.0, communicating with vendors and factories is easier, “Travis says. “Documentation sharing is quick and easy, and the built-in encryption means that confidential information remains secure.”

To date, ST&R has successfully structured compliant first sale transactions with more than 600 vendors, resulting in firm clients realizing tens of millions of dollars in savings. Simply stated, the First Sale Rule allows for import duty to be based on the value of the first sale between the manufacturer and a middleman/vendor in qualifying multi-tiered transactions.

For more information on ST&R’s First Sale Program or to schedule a demonstration of the First Sale Portal 2.0, please contact Tom Travis at or Mark Tallo at

About Sandler, Travis & Rosenberg P.A.

Since 1977, Sandler, Travis & Rosenberg, P.A. has set the standard for providing comprehensive and effective international trade-related and federal regulatory legal and consulting services to clients across the globe. Together with its related global trade managed services and consulting company, Sandler & Travis Trade Advisory Services (STTAS), ST&R’s reach spans North America, South America, Asia, the Middle East and Europe.

Sandler, Travis & Rosenberg has been a leader in establishing and maintaining First Sale as a duty-savings mechanism since ST&R attorneys, led by Senior Member Len Rosenberg, first litigated the case that established the First Sale Rule under U.S. law in 1988 (E.C. McAfee Co. v. United States, 842 F.2d 314 (Fed Cir. 1988)). When CBP threatened to discontinue First Sale in 2008, ST&R organized and led the coalition and lobbying effort that resulted in legislation that in effect saved First Sale, and our team of valuation experts has led the charge to preserve an importer’s right to First Sale benefits ever since.

The firm’s U.S.- and Asia-based First Sale professionals include former U.S. Customs (CBP) regulatory auditors and attorneys with extensive experience in valuation matters. Our Hong Kong and Shanghai staff includes professionals fluent in Cantonese, Mandarin and Taiwanese, who interface directly with vendors and Asian representatives’ buying offices.

Copyright © 2021 Sandler, Travis & Rosenberg, P.A.; WorldTrade Interactive, Inc. All rights reserved.


Mark Tallo
Thomas G. Travis
Managing Partner

ST&R: International Trade Law & Policy

Since 1977, we have set the standard for international trade lawyers and consultants, providing comprehensive and effective customs, import and export services to clients worldwide.

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