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Mandatory Country of Origin Labeling Proposed for Venison

Friday, January 13, 2017
Sandler, Travis & Rosenberg Trade Report

The Department of Agriculture’s Agricultural Marketing Service is proposing to add muscle cuts of venison and ground venison to the list of commodities subject to mandatory country of origin labeling requirements. Comments on this proposal are due no later than March 14.

AMS states that under this rule retailers and suppliers would be required to keep records and provide their customers notification of the country of origin of muscle cuts and ground venison they sell. Individuals that supply venison, whether directly to retailers or indirectly through other participants in the marketing chain, would be required to establish and maintain country of origin information for venison and supply this information to retailers. As a result, producers, handlers, manufacturers, wholesalers, importers, and retailers of venison would be affected.

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