Trademark Basics and Benefits for the Smart International Trader
Webinar: 1 CCS Credit
Intellectual property protection is an increasing priority for the federal government. Border seizures of infringing goods continue to rise, and the White House is pursuing stronger enforcement initiatives such as the proposed Section 301 tariffs against imports from China. To understand what must be protected, however, it is critical to understand what can and cannot be protected. This webinar will examine the basics of trademark law and how it can benefit the smart international trader.
- potential hazards of failing to protect trademarks
- protecting, preserving, and promoting trademarks
- benefits of trademark registration, including ability to exclude others’ goods
- obtaining a trademark
- differences between trademarks, copyrights, and patents
- common misconceptions on what can and cannot be protected
- problems arising when a trademark is not properly protected
DAVID J. CRAVEN is a member of Sandler, Travis & Rosenberg, resident in the Chicago office. Mr. Craven is an accomplished authority on doing business in Asia, Europe and Africa and is experienced in helping clients explore opportunities to stay competitive in the global economy. An A-V rated attorney by Martindale-Hubbell, he has practiced international trade and customs law for more than 30 years and is fluent in the nuances of the numerous government agencies responsible for administering U.S. trade and tariff laws.