International Trademark Protection – Beyond the Basics
Webinar: 1 CCS Credit
Many savvy international traders understand and benefit from U.S. trademarks, but in today’s global economy merely acquiring this important tool is no longer sufficient. International trademark protection is vital, and failure to obtain it presents some very real dangers. This webinar provides an overview of the complex and interrelated system of international trademarks and will offer strategic information on how to utilize this system to protect a company’s brand and products.
Some familiarity with the basics of trademark protection – e.g., by attending our webinar Trademark Basics and Benefits for the Smart International Trader – is recommended.
- international trademark protection: overview, registration, and benefits
- common misconceptions on the impact of a U.S. registration on the international flow of goods
- special issues that arise with respect to key markets such as the European Union, Canada, and China
DAVID J. CRAVEN is a member of Sandler, Travis & Rosenberg, resident in the Chicago office. Mr. Craven is an accomplished authority on doing business in Asia, Europe and Africa and is experienced in helping clients explore opportunities to stay competitive in the global economy. An A-V rated attorney by Martindale-Hubbell, he has practiced international trade and customs law for more than 30 years and is fluent in the nuances of the numerous government agencies responsible for administering U.S. trade and tariff laws.