Aid Program for Trade Shows in Industries with High Export Potential Invites Applications
The International Trade Administration is accepting through Aug. 16 applications for the International Buyer Program Select service for calendar year 2014. Under IBP Select, the ITA selects domestic trade shows that will receive assistance in the form of targeted promotion and recruitment in five foreign markets, export counseling to exhibitors, and export counseling and matchmaking services at the trade show. The ITA is also launching a new pilot initiative that will allow selected trade show organizers to add target markets beyond the five selected markets at a cost.
The ITA will evaluate applicants for IBP Select based on various considerations, including the following.
- The trade show organizer takes certain measures to protect the intellectual property rights of exhibitors.
- The trade show promotes products and services from U.S. industries that have high export potential.
- The trade show meets the needs of a significant number of overseas markets and corresponds to marketing opportunities identified by ITA.
- The event offers a broad spectrum of U.S.-made products and services for the subject industry.
- Trade shows with exhibitors featuring a high percentage of products produced in the U.S. or products with a high degree of U.S. content will be preferred.
- The trade show is clearly recognized by the industry it covers as a leading event for the promotion of that industry’s products and services, both domestically and internationally, and as a showplace for the latest technology or services in that industry.
- There is significant interest on the part of U.S. exhibitors in receiving international business visitors during the trade show, and a significant number of U.S. exhibitors should be new-to-export or seeking to expand their sales into additional export markets.
- There has been a demonstrated effort by the applicant to market prior shows overseas.
- The applicant demonstrates a willingness to cooperate with the ITA to fulfill the program’s goals and adhere to the target dates.