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Agricultural Export Assistance Funding Available for 2015

Wednesday, April 16, 2014
Sandler, Travis & Rosenberg Trade Report

The Department of Agriculture is inviting applications no later than May 19 for fiscal year 2015 funding under the following agricultural export programs.

Market Access Program. The Market Access Program is designed to create, expand and maintain foreign markets for U.S. agricultural commodities and products through assistance in sharing the costs of certain overseas marketing and promotion activities. All U.S. agricultural commodities except tobacco are eligible for consideration. In evaluating applications the Foreign Agricultural Services considers whether they provide a clear, long-term agricultural trade strategy and a program effectiveness time line against which results can be measured at specific intervals using quantifiable product or country goals. FAS also considers the extent to which a proposed project targets markets with the greatest growth potential.

Quality Samples Program. The QSP is designed to encourage the development and expansion of export markets for U.S. agricultural commodities by assisting U.S. entities in providing commodity samples to potential foreign importers to promote a better understanding and appreciation for the high quality of U.S. agricultural commodities. Participants may seek reimbursement for the sample purchase price and the cost of transporting the samples domestically to the port of export and then to the foreign port or point of entry.

QSP supports projects that address a single market/commodity combination; benefit whole industries rather than specific companies or brands; and develop a new market for a U.S. product, promote a new U.S. product or promote a new use for a U.S. product. Projects must also either subject the commodity sample to further processing or substantial transformation in the importing country or use the sample in technical seminars in the importing country designed to demonstrate to an appropriate target audience the proper preparation or use of the sample in the creation of an end product. QSP projects must target foreign importers and audiences who have not previously purchased the commodity at issue; are unfamiliar with the variety, quality attributes or end-use characteristics of the commodity; have been unsuccessful in previous attempts to import, process and market the commodity; are interested in testing or demonstrating the benefits of the commodity; or need technical assistance in processing or using the commodity.

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