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Aid Program for Trade Shows in Industries with High Export Potential Invites Applications

Tuesday, November 24, 2015
Sandler, Travis & Rosenberg Trade Report

The International Trade Administration has announced that applications for assistance from its International Buyer Program and its International Buyer Program Select service for trade events taking place in calendar year 2017 must be received by Jan. 8.

The purpose of the IBP is to bring international buyers together with U.S. firms by promoting leading U.S. trade shows in industries with high export potential. The IBP emphasizes cooperation between the ITA and trade show organizers to benefit U.S. firms exhibiting at selected events and provides practical, hands-on assistance such as export counseling and market analysis to U.S. companies interested in exporting. The assistance provided to show organizers includes overseas promotion, outreach to show participants about exporting, recruiting potential buyers to attend events, and physical staff assistance at events.

The main difference between IBP and IBP Select is that the former offers worldwide promotion while the latter focuses on promotion and recruitment in up to five international markets. Specifically, through IBP Select the ITA selects domestic trade shows that will receive assistance in the form of targeted promotion and recruitment in up to five foreign markets, export counseling to exhibitors, and export counseling and matchmaking services at the trade show.

The ITA expects to select approximately 20 events for IBP assistance and eight events for IBP Select assistance for 2017. The ITA will select those events that are determined to most clearly promote U.S. exports, especially those of small and medium-sized enterprises, and that best meet the selection criteria. These criteria have to do with export potential, level of international and exhibitor interest, scope and stature of the event, U.S. content of products, overseas marketing, logistics, participant cooperation and delegation incentives.

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