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FTC Consent Orders Require Companies to Drop Deceptive “All-Natural” Claims

Friday, July 15, 2016
Sandler, Travis & Rosenberg Trade Report

The Federal Trade Commission has approved four final consent orders against companies that allegedly misrepresented their personal care products as “All-Natural” or “100% Natural” despite the fact that they contained manmade ingredients. According to the FTC, the companies made deceptive all-natural claims in online ads for a variety of products ranging from sunscreen to shampoo. Under the final settlements, each of the companies will be barred from making similar misrepresentations in the future and must have competent and reliable evidence to substantiate any ingredient-related, environmental or health claims it makes. 

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