Substantiating Personal Care Product Claims
Webinar: 1 CCS Credit
Personal care products must not only meet labeling requirements under Food and Drug Administration regulations, but all claims about them in promotional marketing and advertising materials must be adequately substantiated under Federal Trade Commission requirements designed to ensure truth in advertising across all types of media. This webinar will discuss these various requirements and how to ensure compliance.
- overview of FTC jurisdiction
- summary of substantiation principles
- overview of claim substantiation
- trends in litigation regarding “organic,” “natural” and “free of” claims
- where to draw the line on puffery
Shelly Garg is an attorney with Sandler, Travis & Rosenberg’s Food and Drug Law Practice Group. She represents clients across a broad range of FDA-regulated product categories, including food, beverages and dietary supplements, over-the-counter drugs, medical devices and cosmetics. She advises in strategic business planning, product development, testing and approval, labeling, advertisement and promotion, liability risk, inspections, responding to regulatory enforcement matters and related issues. Her keen insights into FDA and its inner workings have proved to be of significant value to her clients in successfully resolving matters before the agency.